Find Your Formula

StreetEasy
Do the Math NYC

Finding a place in NYC isn’t easy. Even the most perfect apartments come with less than ideal features roaches, rats, noisy streets -- and so on. But if you’re smart and you know what’s important to you, you’ll find what you need. “Find your formula” illustrates the compromises even the most advantaged New Yorkers face in finding their place in the city.
Strategy
OOH
TVC
Social
Digital
Activation
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