ParachuteAn updated mark for a growing brand.
As part of our ongoing creative collaboration with Parachute, we updated their logo, bringing much needed consistency and presence to the mark. While the previous logo captured the refinement of the brand, its letterforms were irregular and so thin they practically disappeared on top pf photographs. Our updated mark maintains the spirit of the original, but with completely re-drawn letterforms that greatly increase boldness and functionality. The update reflects the company’s move away from startup to category leader, and takes them forward into the future.