Very Very Comfortable

Parachute
Using Discomfort to Our Advantage

Parachute Home makes comfortable sheets, towels, robes, and most anything soft and wonderful. Their first brand campaign brought people into their comfortable world by using OOH advertising on subways, taxi-tops to remind people what they are missing while they are riding on the subway or walking on city streets or in generally less comfortable places.
Strategy
OOH
TVC
Social
Digital
Activation
Up