Sleep is Energy is Everything

Eight Sleep
Getting the Most Out of Sleep

Eight Sleep Branding Packaging Visual Logo Typography Identity Design Interesting Development
We look at sleep as a passive activity, something that happens to us, but in order to reach our body’s maximum potential, we need to look at sleep as a powerful natural resource that we can harness and use to our advantage. A refresh of 8 sleep, including a complete identity shift, website, packaging, and advertising, took them from mattress company to sleep fitness company. Borrowing cues from athletic brands, the new brand stands in stark contrast to the cute and sometimes banal voice of the mattress category and creates a whole new category unto itself.
Identity
Design
Strategy
Packaging
Social
UX
Website
Activation
Film
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Logo Identity Design Interesting Development
Eight Sleep Branding Packaging Visual Logo Identity Design Interesting Development
Eight Sleep Branding Packaging Website UI UX Data Visualization Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Typography Identity Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Photo Art Direction Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Website UI UX Data Visualization Typography Design Interesting Development
Eight Sleep Branding Packaging Website UI UX Data Visualization Typography Design Interesting Development
Eight Sleep Branding Packaging Visual Identity Logo Typography Design Interesting Development
Eight Sleep Branding Packaging Website UI UX Typography Design Interesting Development
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