Interesting Development is on a mission
to build the world’s most interesting brands

There’s no difference between advertising, brand identity, and product to people, so there is no difference to us. Whether it’s a television campaign or an email, it should be equally compelling and speak, look, and act like only you can.
Interesting Development Branding Agency

team

To build the world’s most interesting brands we brought the best people together from advertising, branding, design and the start-up world.
Paul Caiozzo
CCO
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Paul Caiozzo

Paul Caiozzo

CCO

Paul is one of the most recognized and awarded creatives in the advertising industry. His work has been parodied on Saturday Night Live, praised by Al Gore, debated on CNN and put on display in The Smithsonian. Memorable campaigns include "Whopper Freakout" and "Help I Want to Save a Life" both featured in the Taschen book "Game Changers" about the work that has redefined advertising.

Before founding Interesting Development, Paul ran Goodby Silverstein & Partners NY. Under his leadership GSP created one of 2015's best and most awarded campaigns, and landed a coveted spot on Creativity Magazine's "Standouts" list. Outside of advertising, a film Paul co-wrote was chosen as an official selection at numerous film festivals, including Sundance, and an art installation he created alongside renowned sound designer Joseph Fraioli was featured at the Walker Art Center in Minneapolis. Paul also has two boy children, one wife and very little me time.
Nathan Frank
Head of Brand Development
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Nathan Frank

Nathan Frank

Head of Brand Development

Frank’s varied career has seen him as both advertising creative and pharmaceutical executive. After a stint as a highly awarded copywriter for NYC advertising agencies Saatchi & Saatchi, BBH, and Cliff Freeman, Nathan founded help remedies, a pharmaceutical company devoted to simplicity, humanity, and sustainability. Help became an oft-used case study on the triumph of design, and a unique tone of voice in product innovation.

After Help sold in 2012, Nathan returned to advertising to apply his inside knowledge of brand and product, first at Goodby Silverstein & Partners, and now with I.D. Frank lives in Irvington, NY with his wife and two children.
Tamera Geddes
CEO, Managing Director
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Tamera Geddes

Tamera Geddes

CEO, Managing Director

A single, relentless belief has united Tamera’s entire career - creativity, used strategically can achieve unfathomable business results. This ethos has seen her sit on both sides of the table, at agencies such as Wieden+Kennedy where she ran a myriad of accounts as well as New Business and at Levi's where she led the team through the brand launch of “Go Forth,” transforming the company from regional to global marketers.

Duality has also seen her spend time at Droga5 and most recently, the Tribeca Film Festival. She now finds herself partnering alongside Paul and Nathan as Managing Director, leading the brand design, advertising and product innovation practices at I.D. - where she can happily call upon both sides of her experience. Tamera lives in Brooklyn with her family and fluffy office mascot Frankie.
Tom Haslow
Head of Strategy
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Tom Haslow

Tom Haslow

Head of Strategy

Tom leads strategy at I.D., developing single-minded, creative strategy through rigorous understanding of both brand and business challenges, and by interrogating the broader cultural context in which brands and customers live. Through this process, we help brands connect with people in enduring and meaningful ways, and generate disproportionate attention in the larger world.

Prior to Interesting Development, Tom led strategy for brands like Apple, Chase, ESPN, Squarespace, AT&T and One.org at Droga5, Wieden+Kennedy, Media Arts Lab and BBDO. Tom originally studied film at New York University and spent years touring the world as a performing and recording artist, most recently with the indie band The Drums.
Phillip Nessen
Head of Design
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Phillip Nessen

Phillip Nessen

Head of Design

Phillip builds visual identities that are tirelessly strategic and engineered for high visibility in a loud and busy world. Previously he was art director at Help Remedies, helped bridge product design and branding at Samsung Accelerator, and ran an independent design practice where he created work for New York Times, Spotify, Facebook, Google and Zocdoc. He has been recognized by Cannes Lions, Art Directors Club, The Webby Awards, American Illustration and Communication Arts.
Interesting Development Office

Capabilities

Our process combines the strategic rigor of brand development and the creativity of advertising, with the speed and ingenuity of startups.This uniquely integrated approach is applied to everything you make, say, and do:

What you make

interesting products + experiences
product incubation
packaging
UX/UI
logos

What you say

Interesting messages
TOV
Creative ideas
Advertising

What you do

Interesting moments
Media/comms
Activations/stunts
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