Unsick Day

Zocdoc
A Day Off for America’s Health

All too often, work gets in the way of your health. Unsick Day is a day off to visit the doctor when you aren’t sick. Miss a day of work to take care of the important appointments that are easy to put off, like physicals, and teeth cleanings, all with your company’s support. Instead of just talking about the pains of the healthcare experience, we wanted Zocdoc to enact real change. Zocdoc led a movement that got hundreds of thousands of employees to take better care of themselves and garnered over 70 million media impressions on its first day.
Strategy
OOH
TVC
Design
Social
Digital
Activation
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