Real Feels Right

Vita Coco
New Packaging, Same Coconut

Vita Coco has become the number one coconut water in the world not by chasing trends or data, but by following their hearts. We set out to bring this natural, innocent and good natured approach to the entirety of Vita Coco’s brand, starting with their packaging. Drawing inspiration from vintage fruit lugs—the boxes farmers would ship their goods in at time when everything we ate was really real—we evolved Vita Coco’s logo, packaging, and overall identity to be more in line with the qualities everybody already loves about Vita Coco’s brand and product.
Strategy
Visual Identity
Logo
Typography
Illustration
Packaging
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
Vita Coco Packaging Design Brand Interesting Development
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