Not Too Sweet

Siggi's
Using less to say more.

Siggi’s makes yogurt with simple ingredients and not a lot of sugar. Their voice is humble and understated. This is a great thing, but difficult to bring to life in a medium such as advertising. siggi’s had tried previously, and the quiet ads just sank into the background.

We brought their single-minded pursuit and humble tone into economic, attention getting 15 second ads, allowing the brand to remain true to itself while also standing out in a creative and memorable way that was all their own.
Strategy
TVC
Social
Digital
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