Packaging & Visual Identity

Plus*
A new look in a new industry.

The fledgling marijuana industry is crowded with two types of branding, bad-boy imagery leftover from its illegal past, and overly-clinical healthcare imagery. In contrast, the branding and packaging of Plus reflects what marijuana is for most people, a healthy indulgence.

After the launch of the branding Plus raised near $40 million in funding and continues to expand its product lineup, currently accounting for 8% of California's marijuana edible sales.

*Made by I.D. directors as part of an independent practice.
Design Strategy
Visual Identity
Illustration
Packaging
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