Find the Truth. Find a Home.
LocalizeCutting Through The Real Estate Bullshit.
The real estate market in New York is broken, and people are sick of getting lied to and mislead. Localize is a real estate search tool that gives you the truth about homes and apartments that the big guys don't want you to have. For Localize's first ever campaign, we took that spirit of radical truth telling and expressed it as vandalism, scrawling the unpleasant and unexpected real estate truth across the walls of beautiful New York homes. We showed not just on how Localize helps you find the truth in real estate, but how telling the truth can feel like a subversive act.