Freedom to Dog

Fi
A collar restrains a dog, a smart collar sets them free.

Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Dog owners have changed. They no longer see their pets as pets, but as equals. They support their interests, make big decisions with them in mind, and work to make sure their lives are just as complete as any other member of the family. So to launch Fi, a smart collar that allows people to track their dog’s location and activity, we focused less on a dog’s security and more on its liberty. Fi speaks to the dog as wild animal, bringing a dog’s ecstatic energy to life consistently across everything—from advertising to website to the product itself. Fi is always in motion, evoking a dog at their happiest. Because when a dog is happy, their owner is happy. Our work helped the Fi collar to sell out after only three months, and secure an additional round of funding.
Research
Strategy
Identity
Design
Packaging
UX
Website
Social
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Illustration Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development

Our work helped Fi  to sell out of collars after only three months, and to secure an additional round of funding.

Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Pattern Interesting Development
Fi Smart Collar Dogs Athlete Branding UI UX App Interesting Development
Eight Sleep Branding Packaging Website UI UX Data Visualization Typography Design Interesting Development
Fi Smart Collar Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding UI UX Website Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Illustration Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding UI UX Website Interesting Development
Fi Smart Collar Dogs Athlete Branding UI UX Website Data Visualization Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Illustration Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Illustration Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Illustration Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Illustration Typography Interesting Development
Fi Smart Collar Dogs Athlete Branding Packaging Visual Identity Logo Typography Interesting Development
Up