Interesting Development is on a mission
to build the world’s most interesting brands

There’s no difference between advertising, brand identity, and product to people, so there is no difference to us. Whether it’s a television campaign or an email, it should be equally compelling and speak, look, and act like only you can.
Interesting Development Branding Agency

team

To build the world’s most interesting brands we brought the best people together from advertising, branding, design and the start-up world.
Paul Caiozzo
CCO
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Paul Caiozzo

Paul Caiozzo

CCO

Paul is one of the most recognized and awarded creatives in the advertising industry. His work has been parodied on Saturday Night Live, praised by Al Gore, debated on CNN and put on display in The Smithsonian. Memorable campaigns include "Whopper Freakout" and "Help I Want to Save a Life" both featured in the Taschen book "Game Changers" about the work that has redefined advertising.

Before founding Interesting Development, Paul ran Goodby Silverstein & Partners NY. Under his leadership GSP created one of 2015's best and most awarded campaigns, and landed a coveted spot on Creativity Magazine's "Standouts" list. Outside of advertising, a film Paul co-wrote was chosen as an official selection at numerous film festivals, including Sundance, and an art installation he created alongside renowned sound designer Joseph Fraioli was featured at the Walker Art Center in Minneapolis. Paul also has two boy children, one wife and very little me time.
Nathan Frank
Head of Brand Development
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Nathan Frank

Nathan Frank

Head of Brand Development

Frank’s varied career has seen him as both advertising creative and pharmaceutical executive. After a stint as a highly awarded copywriter for NYC advertising agencies Saatchi & Saatchi, BBH, and Cliff Freeman, Nathan founded help remedies, a pharmaceutical company devoted to simplicity, humanity, and sustainability. Help became an oft-used case study on the triumph of design, and a unique tone of voice in product innovation.

After Help sold in 2012, Nathan returned to advertising to apply his inside knowledge of brand and product, first at Goodby Silverstein & Partners, and now with I.D. Frank lives in Irvington, NY with his wife and two children.
Shannon Coletti
Head of Account Management
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Shannon Coletti

Head of Account Management

Shannon brings over 15 years of account management experience to Interesting Development. She was most recently with 72 and Sunny where she helped lead the General Mills account.

Shannon grew up in Boston, and would really appreciate if you didn't ask her to do the accent.
Interesting Development Office

Capabilities

Our process combines the strategic rigor of brand development and the creativity of advertising, with the speed and ingenuity of startups.This uniquely integrated approach is applied to everything you make, say, and do:

What you make

interesting products + experiences
product incubation
packaging
UX/UI
logos

What you say

Interesting messages
TOV
Creative ideas
Advertising

What you do

Interesting moments
Media/comms
Activations/stunts
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